After providing a playbook to our clients at Heineken to help direct them on how best to use their sponsorship deal with the UEFA Champions League, Publicis London's shopper marketing team, Arc and I, produced a 59 page playbook illustrating suggestions and providing strategies to highlight the potential use of the graphic application of the above, across a wide range of touch-points. Heineken and Lay's Strong, now that's what I call a champions line-up. The playbook is interactive and complete with navigation across all sections.
Contents (above).
Interactive Navigation Bar (below).
Graphic applications (below).
After delivery, adaptations were made at several stores across the world.
My local Co-op, security shroud (below).
