When working with London City Airport's Marketing Team, I put together a collection of large format digital screens that sort to raise the awareness of the airport's proximity in relation to where the ad was being seen. The brand image and ad headline all supported this aim, and changed dependant on the ad location.
The One, Knightsbridge - Eastbound (above,) and The Eye, Holborn (below.)
Euston - Eastbound (right,) and Euston - Westbound (left.)
